Beta USA

Beta USA, a passionate motorcycle company based in Paso Robles, California, representing the U.S. arm of Betamotor, founded in Florence, Italy, in 1904 as Societa Giuseppe Bianchi for bicycle production. Transitioning to motorcycles in 1948, Beta, named after founders Enzo Bianchi and Arrigo Tosi, began with models like the CERVO 48. Specializing in off-road bikes since the 1970s, they gained fame in motocross, enduro, and trials, with world championship wins in trials by riders like Jordi Tarrés and Dougie Lampkin. Today, Beta USA offers handcrafted motocross, dual sport, and trials bikes, known for rideability.